The Ford Cole Group logo presents a powerful and symbolic design, centered on a few key elements:

1. Unicorn Symbol:
   • The unicorn, a mythological creature, is often associated with purity, strength, and uniqueness. For us, the unicorn conveys a sense of Rarity, Innovation, and Strong market potential, it is a proof our uniqueness and the values we share in every industry we operate.
2. Shield Shape:
   • The shield-shaped frame evokes a sense of protection, security, and reliability. It shows our commitment to safeguarding our stakeholders’ interests, whether that be clients, partners, or investors. We are a group that values trust and resilience.
3. Red Color:
   • The dominant red color is often associated with energy, passion, and action. Red can also symbolize power and determination. It reflects a bold and confident approach to our businesses, and how proactive, ambitious, and assertive we are in achieving all our set goals.
4. Typography and Lettering:
   • The bold, capitalized “FORD COLE” lettering below the unicorn signifies strength and professionalism. It implies that we have a firm foundation and a clear identity. The stylized “FC” at the bottom further reinforces our brand identity, providing a modern touch to the overall design.
5. Ribbon Element:
   • The ribbon around the shield offers a sense of tradition and prestige, as ribbons are often associated with awards and excellence. This signifies our aim for excellence in all our offerings and services.

In summary, our logo represents The Ford Cole Group as a strong, innovative, and reliable company, with a bold vision and a unique position in the market. The imagery of the unicorn combined with the shield conveys both innovation and protection, while the red color enhances the message of action and power.